Tuesday, March 2, 2010

Color Forecast for 2010!

It's all about the colors!
How many times have you stood at the counter of the paint store pulling your hair out as you strain to decide and ask yourself over and over "did I select the right color".
So you want to be current?
Do you want to be progressive?
Here are the 2010 color choices as predicted by our friends at Sherwin Williams.


mystery, enduring, natural

It's human instinct to seek the safety of the tribe. In today's complicated world, there's something deeply satisfying about re-exploring the world's oldest, most enduring cultures. African, Aboriginal and Native American influences are converging to create a new tribal style with a drumbeat all its own. The colors are rich and earthy, with a hint of mystery. The appeal is as natural as the elements.

Nomadic Desert SW6107

Rookwood Amber SW2817

Oceanside SW6496

Foothills SW7514

Red Tomato SW6607

Darkroom SW7083


aging, layers, artisan

A throwaway society? That's so yesterday. We're now making savvy, resourceful use of what we have, discovering untold stories in exposed, painted layers. From flea-market finds to artisan-made pieces, imperfections can lend rich character to our environments. The palette reflects the beauty of natural aging, mellowing and weathering, evoking quality materials that have stood the test of time and become heirlooms.

Interactive Cream SW6113

Gallery Green SW0015

Caribbean Coral SW2854

Sequin SW6394

Smoky Blue SW7604

Sturdy Brown SW6097


translucent, structure, sophisticated

"Simplicity is the ultimate sophistication." That timeless wisdom from Leonardo da Vinci is now a modern mantra. Less is clearly the new more. But the aesthetic is artful rather than austere, with well-tailored lines and sheer, translucent materials that reveal shape and structure. Clarity and integrity are critical. We need to know and trust what we're bringing into our environments. The hues are calm, subtle and nuanced, with undertones that shift according to their surroundings, for easy versatility.

Whitetail SW7103

Butter Up SW6681

Magnetic Gray SW7058

Moderate White SW6140

Enigma SW6018

Serious Gray SW6256


xuberant, fresh, optimism

Tropical blooms. Sunny days. Playful exploration. It's time to take a vacation and let our cares melt away. Happy spaces are here again, bringing fresh florals, bright juicy colors and exuberant combinations. It's the kaleidoscopic spirit of the '60s married to the jewel tones of the '80s, with a global twist. Cultural influences and motifs mingle freely, creating a bohemian mosiac that sings in perfect harmony.

Fun Yellow SW6908

Summer Day SW6662

Animated Coral SW6878

Pickle SW6725

Sapphire SW6963

Verve Violet SW6979

We hope you enjoy these colors as you brighten up your home!

Schelfe and Associates, Inc.

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